Creative direction of an e-commerce store for children's apparel company. BirdBaby Apparel was founded on the love of lil people patterns, nature, animals and color! We reimagined what loungewear & activewear sets look like to our young children.

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Responsibilities included; merch design, logo design, brand identity, color story, UI/UX design of e-commerce website (CMS), copywriting, product photography, print + digital marketing (social media, banner ads and building signage.

 

Amazing startup with a unique brand story that connects with families. I gained a ton of valuable information about the supply chain, merchandising, inventory, sourcing, surface design and garment production.

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Deliverables: logo design, brand identity, UI e-commerce design, social media campaigns, digital and print marketing and procurement.